Home Selling Process in Florida
Raffaele Covino • Licensed Real Estate Broker • Covino Real Estate LLC • (954) 304-7761 • (561) 685-8508

Home Selling Process in Florida

Select a Real Estate Broker

Select a Realtor® familiar with your Area. An effective real estate professional can help you prepare your home for selling and leads you through the selling process.

A Realtor® not only exhibits your house to the most potential buyers through the Multiple Listing Service, also:

  • Represents you through all the process
  • Is familiar with the current real estate market
  • Helps you to set a realistic competitive price
  • Hits a larger market through referrals and marketing techniques
  • Releases you from the problems associated with showing your home
  • Handle all inquiries, appointments, showings and follow ups
  • Makes sure that all offers and counteroffers are presented to you in a timely manner
  • Coordinates all events that must be done to complete the sale

Obtain a Market Analysis
How much is your home worth?

It is very important to price your home competitively in your local marketplace. Ask your Realtor® for a Comparative Market Analysis.

Expect to get an analysis of recently sold, comparable homes in the neighborhood, and a list of comparable homes currently for sale.

Set up the Price

Your Realtor® will help you establish the best price for your home, considering market conditions, market analysis, and other variables.

Pricing your property properly is decisive for getting the most amount of money in the least amount of time.

Don't be tempted to over-inflate the value of your property. Overpricing may discourage prospective buyers from even looking at your property.

Selling Real Estate
Selling Real Estate
Selling Tips
Selling Tips
Overpricing Risk
Overpricing Risk
Marketing Plan
Marketing Plan
Market Trends
Market Trends

Marketing your Home

Your Realtor® includes your property in a database of all available properties, called the Multiple Listing Service (MLS).

All MLS data reaches all realtors and also buyers can browse it through most real estate websites.

E-marketing and effective advertising are
essential to reach prospective buyers.

The Offer

Be sure that the offer is presented by a qualified buyer. The offer should protect the best interests of all parties involved and should be entirely comprehensive.

If you have any questions or concerns, they need to be addressed right away.

At this point you have three options: Accept the offer as is, make a counter-offer or reject the offer.

Home Inspection

This is something the buyer requests and the cost of the inspections are paid by the buyer.

In most cases the buyer will have five business days to inspect a home.

Keep your house in good condition and
be ready to deal with any problems
that may arise after the home inspection.

Prepare the Home for Sale

Make sure your home shows well in relation to your competitors.

The exterior of your home makes the first impression and should always be well-kept so interested buyers passing by will call your agent for a showing.

Dress Your Home for Success: Prepare your home so
it looks its best when being shown to a prospective buyer.

Negotiation to Sell

Most offers require some level of negotiating to come to a win-win agreement.

Anything that can bring mutual benefits to both parties is negotiable. Verify with your Realtor® all aspects covered in the transaction, such as the price of the property, responsibilities, closing costs, day of occupancy, etc.

Don't hesitate to counter. Even in a buyer's market,
it never hurts to counter an offer (particularly a low offer).

Home Warranty

To increase the success of selling your home and reduce the chances its new buyer will run into problems after the sale, it is a good idea to invest in a home warranty. It will cover the cost of many repairs or replacement systems in your home.


The final stage of the process happens when the home ownership is transferred to the buyer, but the deal is not done until you have received a check from the title company for the sale of your home.

Make sure you totally understand
the paperwork before you sign